Whether you’re a part of the Roxy surf culture, or just like to admire the stunning collection of Roxy clothing, footwear and accessories, there is no look cooler than the Roxy beach, fun-loving surfer girl.

The Roxy girl can both ride epic waves and look hot in sumptuous Roxy fashion while doing it. Roxy clothes look fresh and serve a function.

A few things every Roxy surfer girl wants oodles of are: Roxy bikinis, Roxy board shorts, Roxy sundresses, Roxy sunnies, and Roxy beach accessories.

Adopt the Roxy look with a spiritual approach; let your hair go au naturel, ditch heavy makeup, and just be a beautiful Roxy babe.

Stephanie Gilmore (AUS), 21, reigning two-time ASP Women’s World Champion, has won the Roxy Pro Gold Coast presented by LG Mobile, defeating Melanie Bartels (HAW), 26, in the Final to claim the inaugural event on the 2009 ASP Women’s World Tour.

Gilmore wasted no time in the Final, securing the day’s high single-wave score of a 9.57 out of a possible 10 on her opening wave for a fluid series of fin releases and power carves.

“It was a really little wave,” Gilmore said. “I had a few flashbacks from 2005 where I was trying to pick off the little ones that were going to grow down the line. Today it just so happened I picked a good one. It is important to get a good start and get a lead early in the heat.”

Gilmore’s victory today at Snapper Rocks marks her fourth consecutive win on the ASP Women’s World Tour, having claimed the last three events of the 2008 season, and puts her well on the path to a third consecutive ASP Women’s World Title.

“It’s a new start for me,” Gilmore said. “To win on your home turf, in front of all these people, it’s unbelievable.

”The phenomenal natural-footer has been a perennial event favorite at the Roxy Pro Gold Coast since claiming the title as a 17-year-old wildcard in 2005. Despite her extensive local knowledge, Gilmore had failed to secure a solid result at home since beginning her ASP Dream Tour campaign until today.

“This win is definitely more satisfying,” Gilmore said. “In 2005, I was blown away. I couldn’t believe I achieved it, but this time around it’s pleasing to know that I’ve come off a season as world champ, and I’ve done some training, so to come back out here today and win makes you feel really good.”

Bartels struggled to secure a scoring wave in the first half of the Final, only able to a post 7.50 out of a possible 10 with under five minutes to go.

“I am ecstatic right now,” Bartels said. “Surfing against Steph (Gilmore) in a heat is always a challenge for me. I know how good she is. I knew I needed to put up big scores, but no waves came through. She surfed unreal and I am just glad that I got to surf Snapper with one other person out.”

Despite the disappointing showing in Final, Bartels’ runner-up finish sees the Hawaiian rocket up the ratings from ASP World No. 7 to No. 2 heading into the rest of the season.

“To get a good result at the beginning of the year gives momentum to go into the next event and feel a little bit more confident and relaxed,” Bartels said. “I’ll just work on my surfing and see what mistakes I have done in this contest and just hope for the better in the next and try not to make the same mistakes.”

Coco Ho (HAW), 17, 2009 ASP Women’s World Tour rookie, put on an inspiring performance in the Semifinals, falling just short to eventual runner-up Bartels to finish equal 3rd.

“It feels good,” Ho said. “I’m really happy for Melanie as well. She was surfing so well out there and got the better of every exchange. With ten minutes remaining, I was just like, ’I am out at Snapper with just Mel (Bartels),’ and I am just going to focus on getting as many waves as I can and just push every turn.”

Paige Hareb (NZL), 18, fellow 2009 ASP Dream Tour rookie, had an impressive run at the Roxy Pro Gold Coast, before falling to eventual winner Gilmore in Semifinal 1.

“Steph (Gilmore) is the local favorite and world champ,” Hareb said. “She has everything going for her at the moment. It would have been good to meet her in the Final, but I’m still happy with making it to the Semifinals.”

Requiring only an average score to take the lead in her Semifinal heat, Hareb grabbed a roping righthander with the clock ticking and belted a first turn before getting caught up in her second maneuver.

“I’m a little bit disappointed about the last wave which I came off,” Hareb said. “I knew I could have won the heat with that wave.”

Huntington Beach, CA – (March 4, 2009) – Roxy is pleased to announce that Santigold and Cold War Kids will co-headline the outdoor free concert at the Fifth Annual Roxy Chicken Jam, March 27-29, 2009, Mammoth Mountain, CA.  The all-women snowboard event will bring together the top pro women snowboarders from around the world to compete in slopestyle and superpipe events for a combined prize purse worth $50,000. In addition to crowning the Swatch TTR Women’s World Champion, the unique event will feature a festival atmosphere with a mascot competition, games and goodies for all to enjoy.

“We’re proud to sponsor an event that not only nurtures talent in women’s snowboarding, but also gives back to the community and spectators,” said Randy Hild, Executive Vice President, Roxy Global Marketing.  “We’re excited to offer Roxy’s fans the chance to enjoy Santigold and Cold War Kids, as part of the Roxy Chicken Jam.”

The lovechild of submarine sonar and low frequency midnight moans, Santigold was born somewhere between Bedstuy and Bushwick, Brooklyn and was placed under the care of enigmatic singer and songwriter Santi White. Her eponymous debut album Santigold was released in 2008, the album’s single “L.E.S. Artistes” placed at number two on Rolling Stone’s Singles of the year, while the album Santigold was sixth on their albums of the year list.  Santigold is currently featured on the new Jay-Z track produced by Kanye West, “Brooklyn Go Hard,” and can be seen touring with Coldplay in Japan throughout February.

Hailing from Fullerton, CA, the indie rock band Cold War Kids burst onto the scene with their debut Robbers & Cowards in the fall of 2006. In 2007, they contributed to OKX, a tribute to the 10-year-old Radiohead album OK Computer, recording their version of the track “Electioneering.”  In September of 2008, they released their sophomore album Loyalty to Loyalty.

In addition to the competition, the Roxy Chicken Jam will include a winter wonderland festival, featuring a free concert with musical guests Santigold and Cold War Kids on Saturday March 28, 2009 at 7pm.  Additional activities over the course of the weekend include the ever-comedic Mascot SuperPipe Competition, hair by Paul Mitchell, Roxy demo boards and skis, and other giveaways and goodies.

The 2009 Roxy Chicken Jam is presented by ROCKSTAR Energy Drink.  Additional partners include Paul Mitchell, Covergirl, JBL, Zumiez, Ford Models, FuelTV, Nylon Magazine, Mammoth Mountain, and Swatch TTR World Snowboard Tour.  For more information on the Roxy Chicken Jam and festival visit www.roxy.com/2009/chicken¬_jam.

About Roxy:
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports equipment, footwear, accessories and related products.  The Company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

The reputation of Quiksilver’s brands is based on different outdoor sports.  The Company’s Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Company continues to make snowboarding equipment under its DC, Roxy, Lib Technologies, Gnu and Bent Metal labels.

The Company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores.  Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.

The Roxy Pro Australia is just about here and we are getting really excited to see Sally Fitzgibbons’ first competition on the ASP! She has had an incredible year so far, qualifying for the ASP Tour in record time and the Roxy Pro at Snapper Rocks will be her first competition on the pro circuit.

Our very own Lisa Andersen will be at the event. She is going to be sending us updates for the blog so stay tuned for some behind-the-scenes info from her!

The holding period for the event is from Feb. 28th - Mar. 11th. Check the website daily because when the contest is on we are going to have a live webcast! Yay! You won’t be missin’ any of the action.

Below are the Roxy Pro’s round one match ups:

Heat 1: Samantha Cornish (AUS), Jessi Miley-Dyer (AUS), Paige Hareb (NZL)

Heat 2: Amee Donohoe (AUS), Jacqueline Silva (BRA), Alana Blanchard (HAW)

Heat 3: Stephanie Gilmore (AUS), Rosanne Hodge (ZAF), TBA

Heat 4: Silvana Lima (BRA), Sally Fitzgibbons (AUS), Megan Abubo (HAW)

Heat 5: Sofia Mulanovich (PER), Chelsea Hedges (AUS), Coco Ho (HAW)

Heat 6: Melanie Bartels (HAW), Rebecca Woods (AUS), Bruna Schmitz (BRA)

Roxy clothing has taken green to heart.  Whether we’re catching waves or catching the lift, the planet is our playground, worthy of our appreciation and our protection.  Roxy’s new green print products are made with earth-friendly materials which may include materials like organic cotton, fleece made from recycled bottles, and recycled hardware- sustainable resources that will flaunt your eco style, not cramp it.  Being eco sensitive is a little more expensive, but it saves the kind of green that counts.  Look for the greenprint on all kinds of Roxy products this season. 

Check out Roxy’s ECO-CIRCLE products, these items are recycled and recyclable polyester by Tejin Fiber Limited, the only factory able to recycle polyester indefinitely, thanks to Eco-circle.

You can return your old garments so that we could recycle them in polyester raw material again.  To know where to send your old garments, please check on www.roxy-eco.com

Roxy South Africa are once again off to Mozambique, to the fabled break of Ponto Do Oro, for the Roxy Invitational 2009. The perfect right hand point break of Ponto will be the arena for the 10 best female surfers in the country to cut loose on the best day during the waiting period 4-11 May 09.

This year there is a new initiative to enable all surfers the possibility of entering the event. Go to the event website roxy.co.za/invitational and if you think you deserve to be a part of this prestigious crew, then this is your opportunity to state your case and put yourself before the selectors. Entries close 27 February 09.

This is the third year of this successful and popular event, and the 12 open slots are possibly some of the most coveted contest slots in the country. With a R10,000 first prize in the mix, women surfers get themselves into a bit of a frenzy trying to get into the event. The official Roxy Invitational website will be updated with the invited surfers profiles mid-March 09. The website also offers 2008 event pics, video and event news.

The Roxy Invitational is presented by Saltwater Girl Magazine, in association with Virgin Mobile and Resolution. * Please note that this is an invitational event and participation is by invite only. Contestants are selected by Roxy in its entire discretion and Roxy’s decision shall be final. All of Roxy’s rights are reserved.

About Saltwater Girl
Saltwater GIRL is a refreshing alternative to mainstream media offerings, targeting the independent free-thinking teenage girl who strives to be anything but ordinary. With strong roots in surf and beach culture, SWG is right at home in the Mozambican sand with some of SA’s top female surfers for a week of fun, sun, surf and mischief.
 

 Just minutes into Valentine’s day, the pink 60-foot sailing yacht that is Sam Davies’s Roxy was yesterday third to cross the finish line of an epic Vendee Globe solo round the world race.

There were 30 to 50 boats out to greet the first of the non-French competitors, the first of two women competitors, one of only 11 of the 30 starters last November.

It had taken her 95d 4h 39m 1s and she had travelled 27,470 miles through some of the worst that nature can throw at those who take up the challenge and she was as exuberant as ever. “I never thought I might finish in third place, not at all, not at all. I was king of hoping to make the top 10. This really is a dream come true.”

The dream was also put on hold as the 34-year old Cambridge engineering graduate has to pace the dock in Les Sables d’Olonne for two days to see if fourth-placed Marc Guillemot can finish in the 50 hours of additional time compensation he was awarded for standing by Yann Elies while waiting, leg painfully broken, to be rescued by the Australian Navy.

Davies was also diverted and Elies was on hand to greet her, as was Britain’s Mike Golding, who was dismasted just hours after taking the lead. But, for the moment, Davies could celebrate. “It was really all such fun,” she said. Maybe that is just my way of getting through the hard moments, trying to find the positive side of everything and use that energy to battle through the tough times. “I enjoyed every single day of this race. It does not feel like 97 days. It went really quickly.”

Davies joins the same roll of honour which is headed in Britain by Ellen MacArthur, who was second in 2001. And she should be joined over the next few days by Dee Caffari, still lying sixth yesterday, who will have sailed solo round the world in both directions.

In between them is Brian Thompson, who was catching Guillemot fast as the Frenchman nursed his yacht through the final 250 miles trying to avoid capsize after his yacht lost its keel. Still with 2,000 miles to go is Steve White, who can look forward to finish eighth in the 10-year old Toe in the Water, which he financed himself by mortgaging his house.

Revenge at last for Emirates Team New Zealand over their old rivals Alinghi, the Swiss holders of the America’s Cup, had local fans cheering on the final day of the Louis Vuitton Pacific Series in Auckland. The last time these two met on these waters in 2003 the Kiwis were thrashed 0-5 and their prized America’s Cup was carried off triumphantly to Europe.

Then the black boat from down under won through the Louis Vuitton America’s Cup challenger elimination series in 2007 to meet Alinghi, now defenders, in Valencia only to go down 2-5. Back home in matched boats they beat an Alinghi that had refused to race them in the earlier stages by 3-1 and even the chilly drizzle could not snuff out a glow all over the Viaduct Basin. A little pride and self-esteem had been restored. “I guess it was all my fault,” said Alinghi’s American helmsman Ed baird after being out played by TNZ’s Dean Barker. “We were just a little behind the curve all day.” And in a gracious gesture his skipper Brad Butterworth added: “It’s just been fantastic. It’s what we want to see more of.”

If it felt chilly in what is meant to be a southern hemisphere summer, it felt relatively warm in what can be a fierce Chinese winter as the Volvo round the world race fleet lined up in Qingdao for the start of the fifth leg, a record 12,300-miler to Rio de Janeiro. At first there were four of the original eight starters, but Spain’s Telefonica Blue pulled out just minutes before the start after hitting an underwater hazard.

He expects repairs to take at least 24 hours but a fifth team, Sweden’s Ericsson 3, arrived only hours later after finishing a repair interrupted leg four with just seven crew, and was organising a turnround, picking up three new crew and setting off in pursuit.

The overall leader, Ericsson 4, has seen its margin increased by three points as second-placed Telefonica Blue has taken a three-point penalty for replacing its rudders. But T Blue skipper Bouwe Bekking has recovered from a lower back injury, Kenny Read, skipper of third-placed Puma, is back at the helm after trying to mangle his left hand forefinger, and double Olympic medallist Ian Walker has set himself a target of lifting the Irish-backed Green Dragon up to third overall.

In the last six years Roxy have developed the first and full scale, women-only snowboard, ski and apparel brand on the market.

Roxy clothing, Roxy clothes, Roxy luggage, Roxy snow wear, Roxy ski wear.

Roxy initially was a swimwear line, but now is graduating into other products like footwear, wet suits, travel bags, purses, shoulder bags, backpacks, snowboard pants, snowboard jackets, shoes, sunglasses, snowboard goggles, watches, travel bag, bikinis, and more.

Roxy boardshorts were a huge hit and changed the women’s surfing market. After the popularity of boardshorts, the Roxy clothing and products line also became famous. In 1995, Roxy eyewear and accessories were included in the mix. Roxy outerwear and snowboard lines were added to the product range in 1997. More things were added to the product range in 1999 like travel bags, backpacks and skate gear. Roxy clothing soon became one of the most popular brands for young girls and females.

The Roxy logo was adapted in 1993 from the famous brand Quicksilver, a heart shaped crest. Roxy has stores all over the world now. It was in Hawaii in 1997 where Roxy’s first freestanding store was opened followed by another store in Southern California’s South Coast Plaza.

Many other surf brands have been following the same product line and accessories, but Roxy Clothing remains the first and one of its kind on the market. Roxy Clothing continues to add to its range of ultra trendy and stylish clothes and accessories for young girls and women.